Amidst a backdrop of waning demand for its initial release, Apple is shifting gears with its forthcoming Apple Vision Pro 2. The tech giant aims to slash its price and enhance affordability, potentially revolutionizing the AR headset market.
VisionPro Gen 2, coming in 2026
— J. Reve (@Revegnus1) May 10, 2024
– The retail price is between 1500 to 2500 dollars.
– Entering the Chinese SeeYA supply chain, currently in the stage of sending samples to Apple for evaluation.
– Following SK Hynix, Samsung is supplying LLW DRAM.
Rethinking Pricing Strategies
The original Apple Vision Pro’s launch was met with lukewarm reception, primarily due to its hefty price tag of $3,499. This initial pricing significantly hampered its adoption as a daily-use device for many consumers. However, new rumors suggest that Apple is planning a strategic price reduction for its successor, the Apple Vision Pro 2, with a starting price rumored to be as low as $1,500.
New Partnerships to Cut Costs
In an effort to reduce costs and make the Vision Pro 2 more competitive, Apple is reportedly adding two major suppliers to its roster: Samsung and the Chinese display manufacturer, SeeYa. This move could be a game-changer for the tech giant. By leveraging Samsung’s expertise in DRAM and SeeYa’s capabilities in display manufacturing, Apple hopes to significantly reduce production costs. It’s worth noting that while these partnerships are promising, the quality of the components, especially when compared to the Sony displays used in the first model, remains a critical factor to watch.
Speculation and Insights
The price reduction strategies for the Vision Pro 2 appear promising but are still speculative at this stage. As the tech community buzzes with anticipation, it’s crucial to approach these rumors with caution until more concrete details are available.
Looking Ahead: Launch and Impact
Slated for a 2026 launch, the Apple Vision Pro 2 could indeed mark a significant step forward in making high-quality AR headsets more accessible to a broader audience. Additionally, there’s talk of a possible low-cost model launching in 2025, which could serve as a stopgap solution, providing consumers with a more budget-friendly option in the interim.
Conclusion
As Apple repositions itself in the AR headset market, the introduction of the Apple Vision Pro 2 with its potentially lower price point and new supplier partnerships could ignite much-needed momentum in this innovative product category. As always, we will keep an eye on developments and provide updates as more details emerge.
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